About Us

Customer Experience is anything & everything that a customer experiences right from discovering your business on search to learning about your service on your website to signing up and then using it, leading to writing a review & recommendation and repeat.

It is the entire journey and enterprises go through the pain of integrating numerous solutions for various touch points. System integration looks a seemingly impossible task to map processes smoothly and deliver a uniform experience across the entire length of the journey.

Customer Experience Lab combines Design Consultancy, Process Engineering, Technology Implementation & Custom Software Development to deliver curated experiences for your customers.

Our Story

Traditionally, customer experience is restricted to contact centers. However, there is an universe which is on either side of the contact center where a customer interacts with the enterprise through the different phases of the business process. Discover, Attract, Acquire, Serve, Retain. Cex Lab came into being with the vision of curating winning experiences across the customer journey  with its consulting and implementation services along with its suite of products both developed inhouse and from other OEMs.

We are a team of CX enthusiasts, with a combined experience of 100+ years in the industry who came together in 2018, started operations in India and expanded to the ASEAN countries within the next year. We are currently a 55 member team with offices in 7 locations across India and South East Asia. We have been growing at a rate of 100% year on year.

We have been recognised by Genesys as the most Disruptive CX Partner for APAC and the most Innovative Partner for SEA. CIO Review India Magazine listed us as one of the Top 10 CX consulting companies. Our mission is to create wealth for our eco-system – our people, our partners, and our customers.

Team Members


Implementations globally

Years of combined CX experience

Our Team

You will find a difference when you interact with them.

The internationally experienced team currently operates out of 11 countries.

The team strength is currently 55 with an expectation to grow to ~100 employees within the next 9 months and affiliations with other companies bringing bench strength to almost 250 people.

The team has a combined experience of more than 1000 contact center implementations in Asia, Africa, Middle East, Latin America & Europe.

The team has a combined experience of over 100 years working on CX across the world.

Customer Experience lab

Ready to talk?

Customer Experience is the next competitive battleground. It is where the business will be won or lost.